How To Market Your Business Online Part 2: Email Marketing

Internet marketing and social media have become inextricably linked, you cannot engage in one without engaging in the other, if you hope to achieve optimum results. Yet, in the zeal to chase the buck, by way of relationship building platforms like Twitterand Facebook, to name only two, many have corrupted the process and actually invite failure in doing so…the Internet marketing version of social media suicide.

If you don’t yet have an ezine – now is the time! You can’t afford to wait any longer to connect with your target market on a regular basis. If you already have an ezine – it’s time for your VA to manage it for you. Send your VA the content if you wish – but let her take care of the rest.

Brand loyalty is more than performance. Consumer demands are higher and they expect more from their brand but where does differentiation exceed interchangeability? A product must meet or exceed expectations but that is after the sale. Loyalty begins before the sale as if they never purchase, they cannot be loyal. So, how do you elevate your brand and avoid switching? Does longetivity equal trust and loyalty? We see online or in traditional advertising where the company mentions how long they have been in business. Does that connect emotionally to make them buy because you have been around longer? Probably not. So what outside of personal preference, when we think of brand loyalty and building it, what do we do?

The velocity of the Social Media Marketing campaigns can be frustrating. Successful campaigns do not happen overnight and their results are hard to measure. It is nothing like placing an advertisement on television with immediate results. The slow, steady approach is the only way to have successful marketing on social media.

Now, that is not to say that you shouldn’t use Social Networking for your business. By having a presence on sites like Digg, Facebook, and MySpace, you can establish a connection with some of your potential customers or clients. I realize that what I just said may sound like I’m contradicting myself but hear me out. You don’t need to pummel your fans or friends with sales pitches or special offers. Setup a page, and just put content up there.

A big mistake that many companies make when it comes to Facebook is to set up their page… then do nothing. If you do not give people a reason to visit your page frequently, they won’t! Make sure your customers and potential customers see the value in visiting your page regularly. We are unlikely to do things that don’t have a payoff, so give people a reason to visit your page.

A Digital Marketing company also provides mobile app services. With mobiles ruling the lives of the people making mobile apps is a very good business and foolproof one too. The mobile app developers make all kinds of apps for blackberry, android or even I phone. Since mobile apps help the user in its daily activities and since it is free the popularity of such app is immense. It is high time for all the companies to enter the Digital Marketing market and make their presence felt online. So if you are planning to get into this field then do it now rather than later and regret.

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